As you may have realised, the body issue is one close to my heart. I don’t believe in the idea of a ‘perfect body’, and so I believe in every person feeling empowered, regardless of their weight and shape.
In theory, you would think I should be happy about this. It is a magazine – apparently the first in the UK – to cater to the plus size market and feature curvy women on its pages.
Which is all well and good, except that the magazine will feature plus size women… exclusively. When you open the pages of the magazine, all you will see is plus size models. As if thin people did not exist. Pardon me, but isn’t that just as bad as the other glossies which only feature thin models?
So now we’re saying women are not real women unless they are size 14 and over? What about all those size 10s and 12s who are in-betweeners?
We haven’t learnt anything. The IDEAL magazine would feature beautiful women of ALL shapes. It would not allow fad dieting tips, but should include features on how to eat healthily and how to live a balanced lifestyle. It would not pay any importance to size at all.
Also, what’s with all the lingerie shots? Don’t get me wrong, I think curvy women in silky underwear are hot, but they’re also hot when they wear dresses and trousers and skirts and woollen jumpers… the last thing we want to do is fetishise curvy women in a magazine that’s meant to empower them. Do we really want this to turn into yet another BBW thing? All that’s going to do is widen the divide between the sizes.
And that name, Just as Beautiful… I don’t know it just makes me want to hit something.
What do you think about this magazine? I’d love to hear your opinions.