Just as offensive

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As you may have realised, the body issue is one close to my heart. I don’t believe in the idea of a ‘perfect body’, and so I believe in every person feeling empowered, regardless of their weight and shape.

In theory, you would think I should be happy about this. It is a magazine – apparently the first in the UK – to cater to the plus size market and feature curvy women on its pages.

Which is all well and good, except that the magazine will feature plus size women… exclusively. When you open the pages of the magazine, all you will see is plus size models. As if thin people did not exist. Pardon me, but isn’t that just as bad as the other glossies which only feature thin models?

So now we’re saying women are not real women unless they are size 14 and over? What about all those size 10s and 12s who are in-betweeners?

We haven’t learnt anything. The IDEAL magazine would feature beautiful women of ALL shapes. It would not allow fad dieting tips, but should include features on how to eat healthily and how to live a balanced lifestyle. It would not pay any importance to size at all.

Also, what’s with all the lingerie shots? Don’t get me wrong, I think curvy women in silky underwear are hot, but they’re also hot when they wear dresses and trousers and skirts and woollen jumpers… the last thing we want to do is fetishise curvy women in a magazine that’s meant to empower them. Do we really want this to turn into yet another BBW thing? All that’s going to do is widen the divide between the sizes.

And that name, Just as Beautiful… I don’t know it just makes me want to hit something.

What do you think about this magazine? I’d love to hear your opinions.

  • Giselle
    October 1, 2010

    Yes, I see what you mean about the title. It’s like they’re trying to make themselves believe something and there’s a comparison issue when there shouldn’t be.

    • admin
      October 1, 2010

      Exactly. It’s really frustrating.

  • mark
    October 1, 2010

    I see what you mean about the *ideal* magazine Davinia, but in this world, market forces are normally divergent in that way. A medium size niche is all a magazine needs to make profit, (no pun intended), and that niche can easily be found. As to BBW, well hell, they’re in the business of selling mags, once more.

    • admin
      October 1, 2010

      What they didn’t account for was that women in their target audience (such as myself) who felt offended by their very ethos would not buy their product. Also, the magazine design is really shitty. I mean, at least get THAT right.

  • Gel
    October 1, 2010

    just as beautiful as whom?

    crap title. fail!

    and agree with you re lingerie shot: does showing you are beautiful mean having baby pink undies?!!!!

    • admin
      October 1, 2010

      I hate when plus size becomes a fetish. Like some kind of a freak show. Roll up, roll up and see the fat lady!

  • Desiree
    October 1, 2010

    I fully agree.
    I am a plus size woman. So i am happy to find a magazine without the usual size 0 on the cover.
    But whats next? a magazine for size 4 and under.. and another for size 4 – 9, an yet another for size 9-14
    I mean really!

    One might argue that there is enough magazines out there for the under size 16. and that we need way more plus size magazines, to balance out.

    Ideally, it be best to have all sizes on ALL the magazines.
    But i do not think that will ever happen, unfortunately.

    Hopefully, sometime soon, a new magazine will be published which will include all sizes, and will include healthy ways of eating, not diets, and different styles of cloths, for all woman shapes.

    AND it will have me and you, complimenting the magazine fully, without any complaints.

    Maybe after that, even a magazine for men, with non buff non skinny men on the cover.
    Men might suffer less from media, but I’m sure they still do care.

    thanks again for another nice entry in your blog.
    This is the only blog i actually follow :)

    • admin
      October 1, 2010

      Definitely agree with you re: men. We seem to have this incorrect impression that men don’t really care about the way they look, or aren’t affected by glossies like we are. I bet you they have it even worse because they must feel insecure too but feel they can’t express this for fear of being ‘less than a man’.

      Thanks for your compliment too =)

  • El
    October 1, 2010

    ajma – I really see what you mean – the mid-sizes – they just do not exist! *blank stare*

    • admin
      October 1, 2010


  • Miriam
    October 1, 2010

    Everything HAS to be in a box *sigh*

    • admin
      October 1, 2010


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